Discover how I tackled small inconsistencies that could derail user trust and created a scalable design system to align teams, accelerate workflows, and enhance brand perception.
Problem
Small inconsistencies in an app can harm a brand's perception. As To & Fro grew, maintaining a consistent user experience became crucial. How could we align teams, build trust with users, and scale design efforts efficiently?
goal
Create a modular design system to: • Ensure consistency across all design components. • Build trust with users through cohesive experiences. • Empower faster, more efficient design and development processes.
Solution highlights
alignment
Align teams by providing a more structured and guided approach to development. 90% of the app now relies on reusable components.
speed
Accelerates workflows using ready-made libraries and reusable patterns.
Improve brand perception and trust
Enhances brand perception through consistent and accessible design.
Promote accessibility
Promotes inclusion by integrating accessibility principles into every component.
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Redesigned the startup website and strengthened brand identity by incorporating user feedback and market research, resulting in an 18% increase in user sign-ups for the beta launch within the first month.
