Figma, Jira, Kumospace, Loom, Slack, Coda, Webflow, Google Analytics
How I boosted conversions for Chaser’s beta launch
Problem
Chaser’s website suffered from a high bounce rate and struggled to convert visitors into beta testers, making it difficult to establish a strong user base.
goal
The goal was clear: increase conversion rates by improving the user experience and ensuring visitors completed key tasks like signing up for the beta launch.
Solution highlights
optimized Call-to-action
Improved the visibility of the "Get the App" CTA and designed a versatile and effective sign-up form, offering users multiple ways to join the waitlist.
Clear value proposition
Delivered engaging messaging that demonstrated how Chaser enhances college social life, addressing user feedback about a lack of clarity and connection.
Human-Centered Design
Incorporated authentic stories from the founders and acknowledged common social struggles, creating a design that resonated with the audience and built trust.
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Designed website by coordinating a UX team and delivering high-fidelity prototypes, resulting in a 50% growth in the user base within three months, and overwhelmingly positive public sentiment post-launch.
