influencing website behavior

Boosting conversion rates by 18% and expanding a user base

I. Project overview

timeline
May 2024 - September 2024
Role
Product Designer – in charge of homepage
Team
Product Managers/ CEOs
Jashandeep Rahal, James Lindfors
tools
Figma, Jira, Kumospace, Loom, Slack, Coda, Webflow, Google Analytics

How I boosted conversions for Chaser’s beta launch

Problem
Chaser’s website suffered from a high bounce rate and struggled to convert visitors into beta testers, making it difficult to establish a strong user base.
goal
The goal was clear: increase conversion rates by improving the user experience and ensuring visitors completed key tasks like signing up for the beta launch.

Solution highlights

optimized Call-to-action
Improved the visibility of the "Get the App" CTA and designed a versatile and effective sign-up form, offering users multiple ways to join the waitlist.
Clear value proposition
Delivered engaging messaging that demonstrated how Chaser enhances college social life, addressing user feedback about a lack of clarity and connection.
Grew User base
Increased beta sign-ups for the app by 18% in the first month post-launch, expanding the user base.
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To & Fro • Design System

Leading the creation of a scalable design system for a startup team, achieving 90% component usage across the platform and full compliance with WCAG accessibility standards.