Spearheaded the redesign of the entire design system to improve workflow efficiency and design quality with 10+ cross-functional partners in engineering and product.
Drove the redesign of the in-game menu system through high-fidelity prototyping, resulting in a 90% increase in user comprehension and satisfaction with gameplay controls.
Led the creation of a scalable design system with over 50 reusable components, achieving 90% component usage across the platform and full compliance with WCAG 2.1 accessibility standards.
Redesigned the startup website and strengthened brand identity by incorporating user feedback and market research, resulting in an 18% increase in user sign-ups for the beta launch within the first month.
Designed website by coordinating a UX team and delivering high-fidelity prototypes, resulting in a 50% growth in the user base within three months, and overwhelmingly positive public sentiment post-launch.
