optimizing ux practices

Developing brand guidelines for smart watch app Fitbeing

I. Project overview

timeline
June 2023 - July 2023
Role
UX Consultant
tools
Figma, Microsoft Office

What's the problem I tried to solve?

Problem
Creek Wearable Technology Co., Ltd. is a research and development firm dedicated to creating innovative smart wearable products. Their mission is to facilitate a smart and healthy digital lifestyle for a wide range of users. To accomplish this, they require a comprehensive brand guideline that conforms to established UX standards for their app, Fitbeing.
goal
The goal is to develop brand guidelines that embody cleanliness, simplicity, accessibility, and adherence to top UX standards, reflecting the brand's unique style.

II. Research

Familiarizing myself with best practices

secondary research
Given the novelty of my initial smart watch project, I conducted research on the best UX practices for such products. This effort aimed to provide an understanding of the essential components, like text size and weight, necessary for the development of an effective solution for the brand.
competitor analysis
Analyzing direct competitors offered valuable insights into the effective features and practices employed within the smartwatch industry. My assessment included an examination of Fitbit, Apple Watch, and the Samsung Galaxy Watch.
wrap up insights
Prior to commencing the design phase, I presented my research findings to the product manager, ensuring clear communication and alignment moving forward.

III. Final designs

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