what is to & fro?

Establishing a digital brand presence for a new travel brand

I. Project overview

timeline
March 2023 - October 2023
Role
UX/UI Designer, Visual Designer, Brand Designer - helped to create distinct brand and 5 custom website pages
tools
Figma, Figjam, Webflow, Google Forms, Google Slides, Loom, Slack, Notion

How To & Fro found its voice

Problem
To & Fro lacked a digital presence, creating hurdles in building brand awareness among users, investors, and donors. As a travel industry startup, it was critical to establish a brand identity and online credibility to compete effectively and connect with stakeholders.
goal
We aimed to create an engaging brand image and a website that would:

• Serve as a tool for first impressions.
• Establish trust and convey key values.
• Highlight the brand’s value proposition.
• Stimulate interest, build loyalty, and secure support.

Solution highlights

Brand identity
Collaborated closely with the leadership team to define a cohesive visual identity through wireframes and mockups.
value proposition
Integrated compelling messaging from the app’s value proposition to engage visitors and emphasize the unique travel benefits To & Fro offers.
credibility
Prioritized trust-building by featuring detailed information about the leadership team and their vision.
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